
Tourism Australia today launched “Transformation”, a new advertising campaign being rolled out in 22 countries around the world. Baz Luhrmann, known for his movies Moulin Rouge and William Shakespeare’s Romeo and Juliet, was responsible for the television and cinema commercials set in New York, Shanghai and Western Australia.
Original music for the New York commercial, Billabong, was composed by Sydney composer and song writer Elliott Wheeler, from sound and music boutique Nylon Studios.
The music for the New York spot was composed and recorded within a 48 hour timeframe in early September. Film directors Baz Luhrmann and Bruce Hunt called Nylon Studios on a Friday night a month before the launch, asking for a demo to be completed by the following Monday. Elliott composed two pieces on the Saturday before recording them with a string ensemble from Sydney Symphony Orchestra on the Sunday morning.
Once the creative team had chosen one of the tracks further work included the addition of multiple layers of piano tracks to create a a signature sound for the main piano melody, and careful sound engineering and mix by Wayne Connolly. Encouraged by warm response to the soundtrack, Wheeler has written an extended version with lyrics recorded by Abby Dobson from Sydney band Leonardo’s Bride.
“We wanted to use strings, but not on such a scale that we’d be dictating to the audience what they were meant to feel, so in the end we went with a much smaller chamber ensemble. We put a lot of energy into finding a balance between the intimacy expressed in the dialogue, and the grandness seen in the cinematography.”
On the upside, she looks like a cheap date...
"Hey baby. Why so blue?"
"..."
"Giving me the cold shoulder, eh?"
"..."
"Wow. You must be the quiet type."
"..."
"You're definitely not like the other girls."
"..."
"I love you."
"..."
"You're abosolutely right. Less talk. More action."
"..."
[grope grope grope]
"..."
"Hoowee! And here I thought I was the stiff one!"
"..."
Don't forget to play Tom Petty's Last Dance With Mary Jane to get her in the mood.
Hey, necrophiliacs need love too.
I can't believe some people were offended by these ads.....if the models were really dead, well, yeah...
I think they're really creative.
The site really had some people going - that was the funny part. "Don't wory m'friend, it is only an ad, not for the wond filler but for the TVshow!"
I'm so glad i finally got to see it (on swedish telly) - I had heard so much about it, and yep, it's a good show.
That site is great! It really had me going for a while....
For a dose of relatively tasteful but mildly macabre reality, go Derma Pro Mortuary Cosmetics to see a legit biz in the trade. For a dose of tacky reality, go to ESCO - The Embalmers' Supply Company, but beware of the tacky midi and web design. And for a dose of absolutely disturbing reality, go to Snyders Embalming and see a business approach that truly defies description. The Six Feet Under site is a class act by comparison.
Does the Advertising Standards Authority ban an ad if only one person complains too?
"If someone complains about an ad in the woods, does the ASA hear it?" ;-)
Dunno - I'm putting it to the test by complaining to Sloggy about them huge-ass ass posters I keep cringing at.