"Rebirth" playstation poster Grand Prix winner
Submitted by Dabitch on Mon, 06/23/2003 - 16:49.
Playstation has won the Grand Prix in poster before - "Nipple" a few years back showed playstation symbols instead of pertruding nipples under tight teen sweaters. This poster is slightly rauncier. Scandinavian winners listed as well. Read mo' to see poster.
Creative Director: Erik Veruroegen
Copywriter: Eric Helias
Art Director: Jorge Carreno
Photographer: Dimitri Daniloff
Agency: TBWA, Paris, France
Scandinavian winners:
Film award.
Bronze:
"Theatre" for Telenor Plus, made by New Deal DDB Norway
"Subway" for Telenor Plus, made by New Deal DDB Norway
"Ketchup" for förenings sparbanken by Lowe Brindfors, Sweden
Press Award
Bronze
"Ibsen" for Norlis bokhandel, made by Leo Burnett Norway
"Hemingway" for Norlis bokhandel, made by Leo Burnett Norway
The Young Director Award (Shots) european test category was won by a Norweigan, Björn Fast Nagell from Motion Blur, with his film "Homeless" for Mastercard. The broadcast category winner, directed by David Lea & John Williams can be viewed on Shots site.
Search for many more winners at Cannes Lions site
Technorati Tags: ad awards and meetups
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Have to say I don't like this poster. Not sure what the connection is between the image and playstation.
Yes Captain! I think so anyways.
My guess was that they thought that guys would rather be between the legs of a nice body...don't ya know, sex sells. ;-)
I have to agree with you... aside from logo at lower right, was looking for cleverly hidden playstation symbol (like the aforementioned Nipple)...
Are we missing something here? And am always amused by CW credits on such ads...
..perhaps. Now, if she were less Harvey Nicols and more pregnant I might get it.
Crap. Aside from the lack of a connection to anything, haven't we all seen enough pregnancy/birth ads?
i think that is cool, ladyramblernash,here, talk at you later
Are the fingers on the woman's hand in the position one uses to play Playstation?
EEK!
We've heard of vibrating controllers for that realistic feel, but this is .....
Well, I think it
Isn´t Denmark part of Scandinavian? :D
Outdoor Silver:
Bianco Footwear campaign, by &Co, Denmark
hehe, sure it is - didn't spot the Outdoor Silver winner, congrats andco.dk (flash site)
Utter crap. Where's an idea? Where's a thought, even?
Rebirth? That's a stretch (no pun, thank you very much...)
How does a stunt like this win the Cannes Grand Prix?