You are what you drive, you oversized lumbering @&#%$!!!
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Here's two Sunday stories on the psychology behind auto marketing and design.
General, and SUVs.
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All 40.000 commercials in the commercial archive are in Apple's free and fab Quicktime player format.
You should download Quicktime if you don't already have it.

You know, if Hummer used that billboard, I'd bet my old rustbucket of a jalopy that they'd double their sales in a month.