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Pleasure and Pain for Sensodyne

Submitted by caffeinegoddess on Wed, 11/09/2005 - 16:52.
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A bit of a different sadomasochistic take on a toothpaste concept from creatives at GreyHome in Portugal.


S&M masks!

Art Diretor: Tico Moraes
Copywirter: Luisa Carvalho, Frederico Saldanha
Creative Director: Frederico Saldanha
Photographer: Gonçalo de Almeida
Agency: GreyHome Portugal

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Average: 4.2 (100 votes)
Submitted by phoebesue on Wed, 11/09/2005 - 18:51.

"pleasure" and "pain", bold idea!
but I don't understand completely, and question the ad effect.

Submitted by andromeda on Thu, 11/10/2005 - 12:27.

OK idea, at least it's very different from the usual in that category. Sham ethey didn't furnish the AD with a bigger budget, the polyester/lycra crap really brings down the look of it all, it should have been pure leather&latex. The photographer could have spent some time photoshopping that and not just the cleavage of the lady (which looks awful).