Joe Pytka

Nike - Bo's Boring Commercial (1993) :60 (USA)

In the totally meta ad, a few old men in a barbershop see the Nike ad on TV, where Bo Jackson is working out.

Hallmark - Old friends / Story teller - long edit (1992) 2:30 (USA)

As the family has gathered for Christmas, and Grandpa is reading Christmas cards, the grandchildren demand that he tell them the story, about his best

Diet Pepsi - Ray Charles / Blues (1992) :60 (USA)

Ray Charles is feeling empty, he's feeling blue.... He once had the right one... But now he has the blues.

Diet Pepsi - Ray Charles / Blues (1992) :90 (USA)

Principal talent: Ray Charles, Melaini Paul, Gretchen Palmer, Darlene Dillinger.

Nike - Bo's hip / Denis Leary & Bo Jackson (1991) :60 (USA)

Denis Leary comes at us with his belligerent sarcastic tone: Hey, no more questions about Bo’s hip, OK!

Pepsi - Cindy Crawford / Gotta have it / Backlot (1992) :30 (USA)

While touring a Hollywood backlot, two elderly women caught a glimpse of Cindy Crawford.

Pepsi - Michael Jackson / Dreams (1992) :30 (USA)

The shorter edit of the surreal dream landscape that Michael Jackson chases a dream lady in.

Pepsi - Michael Jackson / Dreams (1992) :60 (USA)

Michael Jackson stars in this trippy and surreal dream world, where he follows a beautiful model from the Pepsi billboard into a clouded circus arena.

Diet Pepsi - Cindy Crawford / New Can / Two kids (1992) :60 (USA)

Cindy Crawford gets a Pepsi, kids stare and fall in love.

Air Jordan from Nike - Hare and Air Jordan (1992) :60 (USA)

Bugs Bunny can't sleep for all the noisy basketball players above him, so he pops up to ask what's all the racket about.
1 Comment

Diet Pepsi - Ray Charles - Uh Huh - Hearing (1992) :60 (USA)

The uh-huh ladies and Ray Charles go to Washington, uh-huh.

Pepsi - Cindy Crawford / Two kids / New Can (1992) :30 (USA)

Cindy Crawford drinks from a Pepsi can, and the little boys say it's beautiful.

Hallmark Cards - Mrs. LaGow's Gift (1991) 2:00 (USA)

As Mrs.

Diet Pepsi - Ray Charles - From me to you / Happy Holidays (1991) :35 (USA)

Ray Charles and the uh-huh girls sing a lovely Christmas tune. "From me to you, forever true, I wish you all the best."

Hallmark Cards - Dance Card (1991) 2:00 (USA)

A group of young boys in the school library are asking each other who they will ask to the dance, and how.

GAP - Paris Café / For every generation (1991) :60 (USA)

This ad has quite the fun story of how it was made attached to it.

Dupont Corporation - "Jontue" parody (1991) :30 (USA)

Do certain women possess a beauty secret all their own?

Dupont Corporation - Walker (1991) :30 (USA)

In this advert, they showcase the exceptional durability and stain-resistance of the DuPont Stainmaster Xtra Life carpet, even in high-traffic areas a

Nike - The Bo Show / George (1991) :60 (USA)

As the music starts and the "Rockettes" like dancers take to the floor, we are introduced to "The Bo Show"

Nike - Bo Knows / Multiple Bo's feat. Sonny Bono (1991) :60 (USA)

Bo Jackson runs into multiple versions of himself, dressed for different sports.
1 Comment

Diet Pepsi - Ray Charles - Uh Huh - You Got The Right One Baby - long (1991) :60 (USA)

The "uh-huh" girls were 90s perfection. The hair, the outfits, the dance moves.

Diet Pepsi - Ray Charles - Uh Huh - Caught On / Around the world (1991) :60 (USA)

Ray Charles underestimates how catchy his Diet Pepsi "uh-Huh" tune is.

Diet Pepsi - Ray Charles - Uh Huh - Auditions (1991) :60 (USA)

Ray Charles holds auditions where everyone sing his jingle, in various ways.

Lincoln Mercury - Breaking Up (1990) :60 (USA)

They break up and yet she's laughing.

Diet Pepsi - Ray Charles - Wise Guy (1990) :30 (USA)

Ray Charles plays piano and loves Diet Pepsi

Diet Pepsi - Michael J Fox - Opera (1990) - 0:60 (USA)

Pepsi - Michael J Fox at the Opera (1990) :60 (USA)

Michael J Fox is in desperate need of a drink, while at the opera with his date.

Diet Pepsi - Ray Charles & Joe Montana / Blind taste test (1990) :30 (USA)

The NFL star Joe Montana joins the legendary R&B singer Ray Charles in this pitch for the soft drink, by taking "the Pepsi challenge".

Nike - Bo Knows (1989) :60 (USA)

"Bo, you don't know Diddley!"

Nike - Cycling / Bo Jackson (1989) :15 (USA)

"Now where's that tour de France thing?"

Nike - Running / Bo Jackson (1989) :20 (USA)

Cross-training with Bo Jackson.

Nike - Wednesdays with Bo Jackson (1989) :30 (USA)

Turns out that Bo Jackson can jump as high as Jordan when he plays basketball.

Nike - Fridays with Bo Jackson (1989) : 30 (USA)

Pepsi - Madonna "Make a wish" a generation ahead (1989) 2:00 (USA)

Madonna is watching old home movies of herself as a child, then she's in the old home movie, and at the end of what is basically an alternative m

Pepsi - Matriarch / The choice of a new generation (1988) :60 (USA)

Director Joe Pytka puts a new twist the aging tagline "the choice of a new generation" in this advert.

Tott's Brut Champagne - Aria / Tott's Tonight - (1988) :60 (USA)

That beautiful palace is Château de Vaux-le-Vicomte, one of the masterpieces of French Baroque residential architecture.

Partnership for a drug Free America - Brain on drugs - (1984) (USA)

So is there anyone out there who isn't clear on this? This is your brain. This is your brain on drugs. Any questions? Yes!

Partnership for a drug Free America - Brain on drugs - (1984) :30 (USA)

"Ok, last time.. This is your brain. This is your brains on drugs. Any questions?" Yes!
1 Comment

Iron City Beer - Polish Wedding (1975) :60 (USA)

Iron City beer at a Polish wedding. It came about as Walter Burek had written a polka for the brand and phoned up Joe Pytka with an idea.

Endust - White Glove Test (1965) :30 (USA)

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