Roxy, the world’s leading women’s lifestyle company, partnered with Digital Brand Architects and ClickFire Media to ask girls around the world: are you living life to the fullest? To extend this question to Roxy’s worldwide fan base, the boutique agency and digital design studio combined their expertise to create “Dare Yourself,” a social media campaign that challenged women to push their limits and empower themselves.
Bad Assembly brings home the bronze lion for their water network work with Droga5. On a bit of a winning streak, the Los Angeles shop is also recognized with an FWA Mobile Award for their work on the 72andSunny Website.
Tool swept this year’s Cannes Lions Awards, winning 12 Lions in the fiercely competitive Film, Branded Content & Entertainment, Cyber, Mobile, and Design categories. The production company’s captivating“Clouds Over Cuba” interactive documentary took home 11 awards overall – including three Gold Lions, three Silver Lions, and five Bronze Lions.
So, still hungover from Cannes, Oreo and DraftFCB are basking in the shine of their glorious Lion win for Oreo Daily Twist, when lady-who-has-real-job™ asks... "How is the Oreo thing any different from the Google doodle?" OH PLEASE! Back off, lady, this area is for professionals in advertising only. Just because you educate the next generation of consumers doesn't mean you have any idea about what makes an ad campaign. Have a seat in that tiny uncomfortable desk over there while I explain.
Cannes has Pizza is this weeks must-have app as Deutsch LA is arming scooter-riding iphone-carrying pizza-saviors and sending them to Cannes. They'll be delivering 1800 slices of the best pizza you'll never remember throughout the week, Tuesday-Thursday nights, going from 12-2 am. Like any brilliant idea best suited for drunken souls, this one was conceived of at 5 in the morning in Cannes, as Jeff Sweat was trotting up and down the croisette desperately searching for food. Cannes may have that free-flowing pink Evian in abundance, but food after midnight is a lot harder to find.
Razorfish have made tweeting bikes for SXSW. The sleek bikes have their own GPS devices that will transmit location data of their whereabouts to Razorfish's social media team. The 20 bikes have individual Twitter ID's, WyattTheBike a Texan bike y'all, VivianTheBike, KenTheBike and PennyTheBike for example, and will tweet in its own personality. They can tweet where they are, about the weather, where they've seen what foodtrucks and random localized talk. If they're stolen they will tweet "RIP" and sign off.
The first D&AD White Pencil was awarded last night by an esteemed panel of judges at the Royal Institution in London. For 50 years, D&AD has inspired and celebrated the best in global design and advertising. As businesses and brands respond to changes in consumer behaviour and strive to play an active role in delivering positive social change, creativity has a more critical role than ever. The first new award in D&AD’s history was created to reward an idea that has a genuine social impact.