Spotlight on, ad interviews, exclusive content, scoops

Did you hear about that copywriter who is attempting to get his foot in the advertising door by using the oldest of old media, telegrams? For one thing, I had no idea that one could still telegram. Where do you send them off from? Are they hand delivered to the agency by a guy in a neat uniform and hat like in the old movies? I've never even seen a telegram, you've piqued my curiosity for retro-tech, tell me more Zack Filler the telegramming copywriter.

Zack: "There is a website called and they will send the telegrams to any address you like. All over the world. They get delivered to the agency, barring any complication in the mail room. I've never seen a real one either. "

Everyone knows about that dude Tom Waits. Gravelly voiced, make your heart break in a million pieces singer songwriter artist with hobo beatnik persona.

You know what else he is? He’s smart enough to know that Tom Waits is also a guy with integrity, who knows the the thing he offers to the world--his talent--is unique, and shouldn’t be copied or stolen by anybody. And he’s willing to keep suing every time it happens to maintain that integrity.

A funny thing happened on the internet last week. On Sunday, an NPR’s “All Songs Considered” intern named Emily White wrote an intriguing post called I never owned any music to begin with. Miss White is 20 years old and missed the milestone when we changed how we acquire music. In the post, she speaks of having 11,000 songs, despite only having purchased 15 cds.

In the short post two things jumped out at me.

“…I honestly don’t think my peers and I will ever pay for albums. I do think we will pay for convenience.”

Today we bring you Part Seven of the ongoing Official AdLand Advertising Tutorial. This time, we thought we'd share some helpful (and not so helpful) advice on creating The Case Study.

Professors teaching class today: Kidsleepy and yours truly Åsk Dabitch Wäppling.

Chapter One: Sincere advice for those unfamiliar with sarcasm.

  • The longer the better. Five minutes is your minimum amount. Think of it as a logo: The bigger, the better.

There is no word quite as versatile as the Australian "mate". Down under they can use it to mean almost anything, for example mate number eight means "Liar" and mate number three means "this is actually seriously bad news and I have nothing else to say".

BMF Melbourne is bringing back a famous Australian advertising icon: SOLO Man. Gone for over 20 years, the new campaign is a take on SOLO's history and shows how the Australian legend began.

"Our aim was to reinstate SOLO as the best reward for a big thirsty effort, and we felt there's no better man to deliver this message than SOLO Man. He's demonstrated SOLO's thirst crushing powers to generations of Aussie men, so we're really excited to see this campaign introduce a new chapter in his history." sad Meg Terrill, SOLO Brand Manager.

In todays Ad Chat we get to pick the brains of Fernanda Romano, the self-described geek and all-round creative who has been Creative Director at JWT, Global Creative Director Digital and Experiential at Euro RSCG, and even spotted in Madrid as Global Creative Director at Lola Lowe. Starting her ad career in Brazil she's been bouncing around the world ever since, and she did us the solid of replying to questions while on a flight somewhere above a large body of water. Dedication. She has it. You can track her down by following her twitter at @fefaromano

What's your favorite funny story about yourself?

When I got into university, as it's customary in Brasil, I had to go asking for money in the streets to buy the senior students booze (yes, we do that).

In this weeks ad chat we catch up with Vegas-tripping Executive Creative Director of RR Partners, Arnie DiGeorge - who fesses up to leaving the iron on in his @arnied twitter bio. He's burning down the house.

What's your favorite funny story about yourself?
I won a contest singing the old Miller High Life song in college (When it's time to relax). I guess that was my start in advertising.

What piece of art (movie, book, music, painting, etc) has influenced you most? How or why?
My favorite movie is Dr. Strangelove. Sometimes I think advertising is strategic lunacy. And that movie is smart, strategic lunacy. One of my favorite quotes ever -- President Merkin Muffley: Gentlemen, you can't fight in here! This is the War Room.