reviews superbowl bonanza

It's about that time of year when we start our spolier alert of upcoming Super Bowl ads. Currently about 95% of Super Bowl XLVII spots for 2013 are sold. The 30-second slots are going for a record $3.7 million to $3.8 million vs. an average $3.5 million during the 2012 broadcast on NBC. GM will be sitting on the sidelines this year as they feel the cost just isn't worth it.

So far, here are the companies you'll see dropping cash for air time:
Coca-Cola with 3 30-second spots. All we know is that they won't be bringing back the polar bears this year and a spokeswoman said the beverage giant will be in the game “with a new approach.” Agency: Wieden + Kennedy (source)

So, approximately 169 million people have been buzzing all day around the various watercoolers in the offices of the world, pondering who won the adbowl. The answer is: Madonna did. Refactoring iconic Hollywood with an entrance fit for Elizabeth Taylor, roping in slackrope walkers, doing handstands with cirque du soleil and dubbing her pop princesses, Madonna just showed all you advertising people up. She might have slipped once, but she can hipshake with the best of them, and isn't afraid to elbow one half of LMFAO in the chest for missing his cue. She just showed you adfolks how one borrows interest, rides the wave of the latest trends, and dresses up in "been done before" without losing sight of selling her own brand in the process. Unlike some of the ads in this years superbowl, I think Madonna will move the most units. You ad kids should take notes.

Apparently Ford was peeved at the Chevy super bowl ad, where all the survivors of the apocalypse predicted by the Mayan calendar meet up before frogs start raining from the sky, and notice they're missing one person from their pickup-truck posse. The older guy in the gang then responds with a line which sounds like he's reading straight from the brief: "Dave didn't drive the longest-lasting, most-dependable full-size pickup truck on the road" and ends with "Dave drove a Ford".

According to WSJ Chevrolet said it received a letter yesterday from longtime rival Ford Motor Co. asking that it not show its Super Bowl commercial for the Chevy Silverado pickup.

The game hasn't even begun yet, we're all out getting snacks, chips and silly amounts of beers and other drinks in preparation for the big game. Bathroom breaks have been planned in the spots of the super bowl ads we've already showed you. Here's some more trivia that you may impress (or frighten) your friends with while the commercials are on, the first super bowl badlander. If they are adgeeks too, they'll be impressed. If they are civilians, they'll think you're a freak. Don't worry, we've all been there. God knows I have.

It’s here! Well, hours away now. Check out the ads you’ll see and watch a good number of them now, so you can know which ones to run to the bathroom during, and which ones you really want to see again. Of course, you’ll be able to watch them again and again right here after the game. And after you watch what will air today, dig into 40 years of Super Bowl Ads in our archive right here:

NOTE: If you want to be surprised, don't go any farther. And, don't say we didn't warn you.

So you have a Super Bowl spot. It's creative. Or at least what passes as creative. There’s just one thing: the actual USP or RTB or whatever acronym you want to use that stands for “the part where we sell you shit.” What do you do with it?

Apparently some have chosen to regurgitate a line on the fucking brief.

Case in point: