reviews superbowl bonanza

Ok, I've come down from my sugar-high caused by way too many soda pops and candy bars that kept me chugging through, staying awake from Sunday morning to late Monday night. It's not a good state to watch and try to judge the ads in, so I'd like to thank a whole bunch of people too numerous to mention, among them DDB, TBWA, FLO TV rep Edelman, Teleflora, Lynch Communications and Medialink Worldwide for sending their ads in early to help the process along here. Y'all rock and you know it. The 2010 super bowl XLIV commercials in the collection.

I always come down pretty hard, blaming my negative reactions to lack of sleep, but overall I think this bowl was sub-par. So sub-par I almost instated a "roll-eye rating" for each ad, that's how often I caught myself rolling my eyes.

Now that I have caught some shuteye, I figured out what really bugged me with the ads. The See more online. What is this, the "AOL keyword" of the tens? Why are you telling me to see more online when you have my attention on TV? In the future, I'm sure we'll be able to click links in TV-ads, but we're not quite there yet, so hows about you TV advertisers use the TV-medium to tell us what is it you want us to know? Vizio seems busy putting the internet on TV so I guess I can see more online, on my TV soon.

Fourth Quarter:
Vizio - :60 spot by Venables, Bell & Partners, SF directed by Wally Pfister and features Beyonce Knowles-Carter.
Review: @caff ok, so this spot totally went off on the whole internet swip-age but, it makes sense for the brand (unlike other SB ads of the night).
@dabitch: UuuuGhhh, if I see Tay Zonday & the numa numa guy again in an ad I'll scream. I like robots tho. Even robot arms.

Third Quarter:
Walt Disney Pictures - :30 by in-house for Prince of Persia

Motorola - :30 by new roster agency Anomaly featuring Megan Fox and new Motoblur phone.
Review: @caff Stupid. But whatever. I thought Megan Fox was so last year. Then again, I'm not the demo.
@Dabitch I am. I TOTALLY want a phone that can take wide-angle full figure X-ray through bubbles and bathtub pictures at only arms length, and send them to all my pals just by me *thinking* that I will. That's not what it does though, is it?

Round two, coming at ya.

Second Quarter:
Budweiser - :60 entitled "Bridge" directed by Paul Middleditch of aWHITELABELproduct for DDB Chicago, with post/VFX from The Mill NY and music out of Elias Arts.
Review: @caff A human bridge? C'mon. Sure that would work. Who needs reality in a Super Bowl ad? Feels like Bud and Bud Light is trying too hard this year.
@Dabitch seriously? That's the funniest script they could think of? Do I need to be drunk on Bud to get it?

Here we go! That's right. It's game on for the in-game ads. Let's hope we see some winners tonight in the Ad Bowl. If only it's as epic as the Super Bowl intro with Jay-Z. Maybe next year they'll give a trophy to the best ad as well. ;) Based on what we've seen so far, maybe we need to call it the Trite Bowl. (ads will be filled in as we post them)

First Quarter:
Bud Light - :30 sec - Dude builds a whole house out of beer cans.
Review: @caff Typical Bud Light spot. Not very funny, it's like they tried too hard to be funny and failed.
@Dabitch yeah, it's very Bud Light. Like the beer, leaves no residue.

First, we have not received confirmation yet from Google as to whether they are running Parisian Love in the super bowl, third quarter. It's this years dark horse rumor, due to this tweet from Eric Schmidt maybe it will, maybe it won't. Not a bombastic ad by any means, but it's a nice one, however it does break the superbowlian tradition since it's been aired before. Second the spoiler post hasn't been updated since Friday but if you want to read more about each ad, that's the place to be. This is simply a cheat-sheet, with links to the ads we have already published.

See, for your bathroom planning, I decided to make a cheat sheet in order of who airs their ad when, and how long each ad is so you don't miss a sixty. Inside. The only set order is which quarter they air in, we don't know the order within that.

Cliff Freeman and partners had a special brand of funny. They were the creators of where's the beef and this little advertising in-joke known as "The pitch", they made us believe that anyone who didn't eat toasted subs was raised by wolves, they created a string of funny Little Caesars ads, and they made us laugh during the super bowl. This year, there won't be a Cliff Freeman ad during the bowl. The sudden closing of America's funniest advertising agency seems to spell the death of the thirty second spot.

I thought it apropos to make a restospective, and when I had him on the line I asked Cliff Freeman: What's with all the radios? Your office wall was/is covered with retro radios. Of course, that too turns into a reason to smile as Cliff Freeman responded: I never got new business from shots like that but I did get a lot of people wanting to sell me old radios.

Without further ado - the Cliff Freeman Super bowl commercial career, a retrospective. (Like, inside, after the jump y'all)

If you have been paying attention to Caff's übergeeky list Super Bowl XLIV Ads *Spoiler Alert* (so updated that we had to post it twice), you know when you should be heading to the bathroom for maximum game and great ad ratio.

This is just your friendly heads up to not go for the big flush in 4th Quarter, because that's when Audi's ad is on and I think you'll enjoy it. I must admit, I had my doubts, I mean Venables, Bell & Partners dug up Cheap Trick for the music, and the "Green Police" has made more than one person associate it straight to the Nazi-helpers Ordnungspolizei which is now making its rounds across the web. And when viewing the social media effort you might even think they'll air something like that, making for another Gatorade dog drinking moment "huh?" during the bowl. But no, it all comes together - and they have an ant eater* in the ad, so they might even take home the top honor in the unofficial "weirdest animal in a super bowl ad"-game we play while we watch.

* At least I think that's an ant eater on a leash. Whatever it is, it cracks me up.

More superbowlian ad bannage. I thought I'd collect them all into one post, but if it's one thing you can be sure of this time of year, it is that more "banned super bowl ads" are coming, so I might as well get them out of the way one by one. The WSJ blog says: CBS Puts Kibosh on Potential Super Bowl Ad from KGB and Adfreak quips CBS does not want KGB's head-up-ass spot. I swear, ever since that horse fart there seems to be a competition in who can get the dumbest ad to air during the bowl. Budweiser's "cutting the cheese" never made it to the bowl though.