Reconnect Bacardi with its core audience by standing for something true to the brand that 20-something drinkers will find relevant and motivating.
Agency:RKCR/Y&R
Advertiser:Bacardi
Project name: Island
Client: Jeff MacDonald,
Global Brand Director, Bacardi
Copywriter: Mark Waldron
Art director:Dave Godfree
Planner: Angie Ma
Media company: Universal McCann Media planner: Scott Neilson
Production company: Rogue
Director: Sam Brown
Editor: James Rosen at Final Cut
Post-production company: The Mill
Audio post-production company: Factory Studios
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