Brita’s “Stepping Up” edited by Cut+Run’s Steve Gandolfi

As the new Brita spot “Stepping Up” relays, every day we have a choice, to keep our old habits or start new ones. This is brilliantly illustrated by a young girl who forges a new path through the supermarket using a case of single use water bottles, but not in the way you’d expect. The commercial was directed by Arts & Sciences Sean Meehan and edited by Cut+Run’s Steve Gandolfi for agency McGarry Bowen. Drink like you care.

Clients: The Clorox Company 

Studio Lead: Lauren Kahn 

Associate Marketing Director: Drew Mathias  

Associate Marketing Manager: Rachel Garrison 

Associate Director, Brand Engagement: Jen Reilly 

Brand Manager Specialty: Luis Perez Martin 

Associate Marketing Manager: Roohani Chauhan 

Assoc. Dir., Advertising & Comm, Production: Boris Nurko 

Ad. Manager, Talent & Rights Management: Tricie Evans  

Agency: Dentsumcgarrybowen 

Chief Creative Officer: Kurt Fries 

Creative Director: Christian Liu  

Creative Director: Andres Arlia  

Art Director: Devin Hilgenkamp 

Copywriter: Tori Dubray 

Group Account Director: Mary Ashley Chenoweth 

Account Director: EB Jackson 

Account Supervisor: Jack Malone 

Account Executive: Taylor Allen 

Executive Producer: Eric Faber 

Sr. Producer: Christen James 

Director, Business Affairs: Joann Baker 

Talent Supervisor: Jamika Vogel 

Sr. Business Affairs: Jillian Wisniewski 

Senior Music Producer: Brandy Ricker 

Production Co: Arts & Sciences 

Director: Sean Meehan 

EP: Sam McGarry 

Editorial Company: Cut+Run 

Editor: Steve Gandolfi 

Managing Partner: Michelle Eskin 

EP: Amburr Farls 

Producer: Jared Thomas 

VFX / Finishing: Jogger LA 

Creative Director: Andy Brown 

Colorist: Oisin O’ Driscoll / The Mill