At the BBQ Spuds MacKenzie arrived in a classic long-horn convertible to the awaiting trio of do-op girls who sing along in every ad. Spuds MacKenzie takes over the drums, "You're really cooking now."
Client: Anheuser-Busch
Brand: Bud Light
Ad agency: DDB Needham, Chicago
Voiceover: Robin Leach
PR Agency: Fleishman Hillard
Principal talent: Lela Rochon
Terrier dog star: Honey Tree Evil Eye (“Evie” for short).
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