Citracal "Defiance" (2014) :30 (USA)

Strutting skeletons are hot. Wait...what? This is a brand new ad for calcium supplement Citracal.

Product: Citracal
Client: Bayer HealthCare
Agency: ENERGY BBDO
EVP, Group Creative Director/Art Director - Nancy Hannon
SVP, Creative Director, Art Director - Elaine Perri
SVP, Creative Director, Copywriter - Gwen Rutledge
Art Director (Freelance) - Courtney Sweinberg
Copywriter (Freelance)- Christine Montaquila
EVP, Head of Integrated Production- Rowley Samuel
VP, Executive Producer - Jeff Drooger
Integrated Producer - Danielle Keenan
Music Producer - Dan Kuypers
Integrated Business Manager - Aileen Hamilton
SVP, Director of Print Production - Mary Day
VP, Sr. Art Producer - Liz Miller Gershfeld
Art Producer - Christen James
Senior Print Producer - Jackie Lapides
SVP, Group Acct Director, BCC US - Marilyn Sorita
VP, Senior Account Director - Andrea Bonney
Account Supervisor - Vanessa Kerkhoff
Assistant Account Executive - Camila Hummel
SVP Group Planning Director - Catrina McAuliffe
Planning Director - Sarah Kruse
TELEVISION
Production Company - Skunk Pictures
Director - Raf Wathion
DP- Patrick Otten
Line Producer - Fred Vrancken
Editorial -The White House
Editor - Martin Leroy
Executive Producer - Dan Bryant
Producer - JoJo Scherer
VFX - The Mill
Shoot Supervisors - Jay Bandlish, Luke Tickner
Design & Concept - Antar Walker, Alex Caldow
TK Artist - Luke Morrison
2D Lead Flame Artist - Jay Bandlish
3D Leads - Mike Chapman, Alan Williamson
3D Rigging - Benoit Gielly
3D Animators - Daniel Kmet, Ashley Reemul, Toby Winder, Arthur Larsen, Jonathan Wood,
Executive Producer - Jared Yeater
Producer (Chicago) - Tracey Khan
Producer (London) - Jarrad Vladich
Audio Post - Hoffman Sound
Audio Engineer - Justin Mayer