The Audi RS 4 has an unmistakable sound. So much so, it doesn't even have to be running to recognize it. So says this spot which daringly features the car not on the track, but parked and colling down after it's been driven hard and fast. The only sound is the car cooling down, before the big reveal.

Client: Audi UK
Benjamin Braun, Marketing Director, Audi UK
Anna Russell, National Communications Manager, Audi UK
Karen Boulton, Communications Manager, Audi UK
Agency: BBH
BBH Creative Team: Vinny Olimpio & Uche Ezugwu
BBH Creative Director: Ian Heartfield
BBH Strategy Director: Damien Le Castrec
BBH Head of Strategy: Will Lion
BBH Business Lead/Head of Account Management: Polly McMorrow
BBH Account Manager: Bella Bertolotti
BBH Account Director: Naphtali Torrance, Piers Raffo
Film Credits
BBH Producer: David Lynch
Production Company: Pulse Films
Director: Dan DiFelice
Executive Producer: James Sorton
Producer: Jess Ensor
DoP: Sebastian Blenkov
Post Production: The Mill
Editor/Editing House: Trim
Sound: String & Tins
Dolby Atmos mix: Raja Sehgal and Will Cohen @ GCRS

car

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.