invites you to wing it this summer. And use instagram. Lots of filters. And a drum solo, too. Where they lose me is "Wing everything. Except your vacation." If you go to you can see all the images from the spot in all their instagram glory, and of course, submit your own. Wing it. Except when it comes to UGC.

BOOKING.COM Chief Marketing Officer Pepijn Rijvers Head of Brand Manuel Douchez Brand Communications Director Andrew Smith Brand Specialist Robert Schreuders Media Planning Director Anoeska van Leeuwen Media Planner Kelly Lee Head of Social Media Julian Poole WIEDEN+KENNEDY AMSTERDAM Executive Creative Director Mark Bernath & Eric Quennoy Creative Director Genevieve Hoey & Sean Condon Art Director Jeffrey Lam Copywriter Jake Barnes Head of Broadcast Production Joe Togneri Director of Interactive Production Kelsie Van Deman Director of Interactive Production Kelsie Van Deman Broadcast Producer Eleni Karathanasi Interactive Producer Matthew Ravenhall Strategic Planner Emma Wiseman Communications Planner Josh Chang Group Account Director Jordi Pont Account Director Aitziber Izurrategui Account Manager Caroline-Melody Meyer Art Buyer Stacey Prudden / Maud Klarenbeek Head of Design Joe Burrin Designer Thomas Payne Retoucher Dario Fusnecher Project Manager Stacey Prudden / Jackie Barbour Business Affairs Kacey Kelley FILM PRODUCTION PRODUCTION COMPANY W+K AMSTERDAM + BRENNINKMEIJER & ISAACS Director / Director of Photography Quentin van den Bossche Producer Eleni Karathanasi + Brenninkmeijer & Isaacs EDITING COMPANY W+K AMSTERDAM Editor Quentin van den Bossche AUDIO POST WAVE Amsterdam Sound Designer/Mixer Studio Producers Randall Macdonald Mirjam Gevers / Ben Tomlin MUSIC TuneCore, Inc. Artist / Title Michael Silverman, Robert Silverman / Hip Hop Jazz Drum Solo POST PRODUCTION MPC AMSTERDAM Flame Dirk Riesenfeld Telecine Matthieu Toullet Producer Gwenn Hardouin / Edwin Elkington SOCIAL ACTIVATION COMPANY AKQA LONDON Client Partner Dan Pankraz Group Creative Director Ian Wharton Associate Creative Director Tim Baggott Copywriter Ollie Rogers Account Director James Annis Associate Program Director Sebastian Sokol Senior Strategic Planner Charles Morgan Social Strategist Farah Dib Head of Film Quiche Campbell