Olinda's Carnival should be a joyous time in Brazil. Unfortunately this isn't always the case, and in fact, domestic violence has been on the increase during carnival every year.
Knowing that Olinda's Carnival is famous for its traditional giant dolls, Agência3 decided to tap into that iconography to send a clear message. They partnered with Disque Denúncia ( an Anti-Crime Hotline), has created a special giant doll: The Carnival's Sentinel. Almost four meters tall and with an excellent view of the surroundings, it was equipped with a security camera and transmit real-time information to local police.
This special doll was able to identify offenders, collect evidence and as a result, the instances of domestic violence dropped sharply.
Advertised brand: Disque Denúncia
Advertising Agency: Agência3
VP Creative Director: Paulo Castro
Creative Director: Fábio Onofre
Art Director: Diego Guerhardt
Copywriter: Saul Gervasio
Account Director: Rafaella Eyer
Projects: Ana Denaro, Deborah Peixoto, Fernanda Pinheiro
Images: Marcelo Cruz
Post-Production: Diogo Ribeiro
Film Production: Março Produções
Sound Production: Silence