I must say I do like the new lyrics to an old song, and the work scenarios for all the lovely and grey old people here really do make you pity them as they keep on working long past the age of retirement. Except DJ Nana, you keep on rocking, gurl, that looks like fun. The styling and music and humour is fine, I do wonder how wise it is to daytrade your savings in lieu of a proper retirement plan, but see that's what E*trade is offering here: retirement planning. See, I had no idea they had that, so all in all the ad actually worked. Shocker.

Client: Etrade

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • Yes's picture
    Yes (not verified)


    Feb 09, 2018
  • ND's picture
    ND (not verified)

    Lol I thought this commercial was hilarious. Better then those commercials from a certain car brand that rhymes with “Heavy”

    Feb 18, 2018