Flexon Eyewear's memory frames are nearly indestructible which is pretty cool because they are on the edge of technology. Now they are taking that a step further and branching out into VR, in an effort to educate optometrists about their current product line and brand history.Each user that downloads the Flexon Virtual Reality App (available on iOS and Android) is teleported to a futuristic space station, where they can interact with Flexon products and branded content.

Created by Nice Shoes who also advised on a strategy that would make the experience easy to access and use, for the salesperson and customer.

Client: Flexon Eyewear
Agency/Production: Nice Shoes

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.