This teaser trailer was for The Irish Defence Forces first-person shooter interactive video a stunt which occurred yesterday. Friday the 10th, 2017. And while this teaser suggested a game like the next Call of Duty this first of a kind stunt was "real." Going to the microsite allowed you to play the game A New Dawn, but also encouraged you to sign up for the Irish Defence Forces. While the real life aspect may be unique, this isn't the first time an armed forces has created an FPS. The U.S. Army first did it back in 2002, and have been bringing out new games more or less since 2015.
Client Irish Defence Forces
Agency ROTHCO
Agency Producer Karina Cotter & Margaret Levingstone
Executive Creative Director Alan Kelly
Copywriter Frances O’Rourke
Creative Director Jonathon Cullen
Finished Art Gerry Cole
Account Director Katie Oslizlok
Account Manager Aoife O’Shea
Strategy Sarah Walsh
Connection Strategy Catherine Halford Shaw & Emer Fitzgerald
Digital Technical Director Daire Lennon
Digital Designer Stephen Flynn
2D Graphics Darach McHugh
Director Brian O’Malley
Producer Gary Moore, Red Rage
Post Production Picture Windmill Lane
Post Production Supervisor Sarah O’Carroll
Editor Philip Cullen
Sound Mutiny
Web Design & Development ROTHCO
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