KIND partnered with Funny Or Die and Anna Faris to read mean reviews about KIND's competitors. It's foul-mouthed, and the descriptions are disgusting (diarrhea and vomit, any one?) and basically a rip off of Jimmy Kimmel's Mean Tweets bit. Oh yeah, it's also the opposite of Kind. But hey--who cares about your brand values? You've got a celebrity spokesperson!
Agency/Production: Funny Or die