Clevel idea from National Geographic Kids Magazine in South Africa. They had a series of Facebook posts urging parents to remember that there's more to Black Friday than just superficial material goods including cleverly referenced IZOD, Angry Birds and Puma brands. They all come with social post copy that reads: This #BlackFriday, encourage a child’s interest in nature that could last a lifetime. Subscribe to National Geographic Kids Magazine for only R315 a year.
I wished National Geographic North America did this as it would have been even more relevant messaging, but the message is still a timeless one either way.
Client: National Geographic Kids Magazine, South Africa