Skin cancer is a horrible thing that could be prevented or treated early enough if people would only check their skin.
.sway PSA (pro-bono / non-profit ads)
When I was just starting out in advertising, before I even went to portfolio school, my first freelance gig was creating a brochure for the Boys and Girls Clubs. So I have a soft spot for them.
In collaboration with Movistar, a Telefonica company, Y&R Mexico created this gripping film called "Love Story," that has a disturbing twist at the end, but not necessarily the one you had in
This spot for the Institute National Du Cancer encourages people 50 or over to get a screening against colorectal cancer, because early detection means a greater likelihood of living.