Sioo:x Wood Protection gives outdoor wood surfaces a beautiful, natural silver-grey hue and keeps them protected for twelve years. In order to tout this, Stendahls made a billboard from real Sioo:x-treated boards, placed it in Malmö, Sweden, for a twelve year media buy. That's right. Twelve years of looking at the same boring billboard. Fun idea. Although I'm not sure why they made it boring. Maybe to make it blend in?

Advertising Agency: Stendahls, Sweden
Chief Creative Officer: Martin Cedergren
Copywriter: Mikael Andersson
Art Director: Josefin Thor
Account Director: Jens Flensburg
Production Manager: Anna Lotto
Film photogragher: Jens Dohnberg
Graphic designer: Samuel Forsström
3D Artist / Motion: Carl Björndal