"Here's to the little things and new beginnings." So says this ad for Danish retailer Søstrene Grene. The seamless animation celebrates family life and the way that Søstrene Grene's interior decor helps enhance it. As seasons change form spring ot summer to fell to winter, the charming poetic voice over reminds us to savor the moments big and small that occur throughout the year. Beautiful words and animation, too. I also love how they showcase all that the store has to offer in an organic authentic way, rather than presenting it as a product line.

Client: Søstrene Grene
Director: Stinus Morell Vithner
Script/Poem: Joy Fyrst Williams & Stinus Morell Vithner
Producer: Jonas Bjarnøe
Executive Producer: Ronni Madsen
DOP: Kenneth Svanborg
Art Director: Mette Lyhne
Production Managers: Søren Bech & Sarah Lanng
Post Producers: Søren Bech & Jacob Frandsen
Editing: Stinus Morell Vithner
Compositing: Filip Stanfeld, Kasper Jørgensen
Composer: Karsten Kjems
Sound Design: Nicolas Vetterli
Production Company: M2Film