When you drive a Suzuki, it's just like being at the dodgems. And I realize that's a UK name for bumper cars, but the first thing I saw was the word DODGE in big type so I thought it was going to be a comparison spot. Thankfully, no. It's just a spot that tells you how fun the car is to drive. By the way there must be more than a few car brands out there whose perception is otherwise, because this strategy of proving how fun a car is to drive is creeping up more and more. This spot to the best of its ability shows off how fun it is to drive at a low speed in a circle. I do like the way this was lit. Quite nice.

Client: Suzuki GB PLC and Suzuki Europe NV/SA

Creative: Red Brick Road

Media: the7stars

Executive Creative Directors: Matt Davis, Richard Megson

Copywriter: Matt Davis

Art Director: Richard Megson, Ted Smith

Managing Director: Andrew Godley

Business Director: Patricia Synephias

Senior Account Manager: Zelda Hughes

Producer: Tim Page @ Heads Up Productions

Production Company: BlinkInk

Director: Noah Harris

Editing House: Stitch Editing

Editor: Max Windows

Sound: Tony Rapaccioli @ Wave Studios

Post Production: nineteentwenty

VFX Supervisor: Duncan Horn

Colourist: Duncan Russell @ Freefolk

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