Vodka is a brand rooted in cheeky humour, so the first world horrors are not your typical nightmarish scene. Instead, they bring to life deeply disturbing moments like not getting a text back from that girl you’re crushing on. Or running out of space on your smart phone. And perhaps the most horrific scenario of all, not getting the appropriate amount of likes on your social post.
The fully digital campaign consists of banner ads, enhanced banners, pre-roll, and various social media posts that all drive to the SVEDKA’s hub.
The campaign is in market until Oct 31. See also Text and Space.
Note from Dan Strasser, Creative Director, Bensimon Byrne:
Each year we strive to own the Halloween period by doing something unique for our fans. SVEDKA has one of the most engaged social media communities amongst spirits brands. Which allows us to gain deeper knowledge into what our audience likes and what they are talking about. Hundreds of thousands of online comments have been a treasure trove of insights about what millennials are talking about every day.
This year, we decided to bring the ongoing conversation about first world problems to life, under the campaign, ‘First World Horrors”.
Campaign Title: Halloween - First World Horrors
Client: SVEDKA Vodka
VP Marketing, Spirits: Diana Pawlik
Brand Director, Spirits: Vicky Arcos
Director, PR: Meryl Van Meter
Associate Brand Manager: Karen Parente
Creative Agency: Bensimon Byrne
Creative Director: Joseph Bonnici
Creative Director: Dan Strasser
Art Director: Cam Hopkins
Writer: Matthew Valenzano
Group Account Director: Chris Roop
Project Manager: Katelyn Porter
Agency Producer: Danielle Lyons
Media Director: Thomas Shadoff
Senior Media Planner: Jennifer Will
Social Media Manager: Daniella Perruccio
Community Manager: Rebecca Milner
Production House: Untitled Films
Executive Producer: Peter Davis, Tom Evelyn
Director: Curtis Wehrfritz
Director of Photography: Doug Koch
Line Producer: Michael Smith
Editorial Company: Rooster Post
Executive Producer: Melissa Kahn
Editor: Chris Parkins
Assistant Editor: Joey Whitlaw
Motion Graphics: Rob Fisher, Alter Ego
Online: Eric Perrella, Alter Ego
Colourist: Clinton Homuth, Alter Ego
Executive Producer: Hilda Pereira, Alter Ego
Audio House: Grayson Matthews
Executive Producer: Bridget Flynn
Creative Director: Tom Westin
Engineer: Annelise Noronha