.toys, traditional games & fun (ads)

Agency: Tiempo BBDO

For Tecnitoys/Scalextric; Scalextric was looking to create a brand-building online viral. It was decided to produce a “miniaturized” spoof version of BMW’s highly successful “Be water” spot. Whereas in the original, it is Bruce Lee who speaks to camera in English, in our version his lines were spoken by a young Chinese boy – and while the three shots of the car at first glance appeared the same as in the original, in our version it was not a real BMW, but a Scalextric miniature.

field print

RC SCORPION remote control cars are tougher than those other remote controlled wimpy toys, and this is how Ogilvy London decided to communicate that.
If you don't want a remote controlled car, head over to Roadkilltoys for your very own squished raccoon.