KFC "Separation" (2013) :40 (South Africa)

Never before did I ever expect to associate a poignant moment with KFC, nor did I ever expect to see a KFC ad without the requisite bite and smile. But this spot had just blown my preconceived notions to bits. Because it features a seriously poignant story about divorced parents sharing custody of their all too perceptive kid.

As much as I admire this spot for showcasing a moment between a broken family still trying to keep the separated father involved in his kid's life, this spot is depressing as shit. Did they shoot this on the darkest day of the year?

Audi A6 - Click / Split second - (2012) :30 (UK)

Audi UK recently launched a major multi-million advertising campaign, created by BBH in collaboration with production by B-Reel, for the new A6 range that ran during England's first match at Euro 2012. A striking film - which highlights the A6 bi-turbo diesel's amazing ability to make 2,000 automatic decisions per second to assist the driver - premiered on ITV1 and ITV1HD during the England versus France game last Monday, June 12, 2012.

The slot, which is one of the most prestigious of the year, is the first of a fully integrated multi-platform campaign which will run until September.

The picturesque 40-second advertisement was filmed in Iceland, where the rugged terrain and extreme climate allowed the A6 to perfectly showcase the benefits of its cutting-edge technologies.

VW Polo - Dad / I'll watch over you - (2012) :90 (UK)

Protective father's evolving relationship with his daughter goes from sheilding her from rain, to boys and eventually when she is due to fly the nest his protective act is to get her into the safest car he knows.

There's rumbling on the interwebs that the song in this spot is too close of a soundalike to the Beach House song "Take Care".

Update Beach House released a statement on their facebook page that they were approached to licence the song but declined the offer.

CinemaxX - MAXXIMUM SOUND - (2011) 1:09 (Germany)

When you're producing movies there are two themes you dream to work with: Fast cars and massive explosions. CinemaxX wanted everything.

Introducing a new sound system by Meyer Sound to their 30 movie theaters, CinemaxX commissioned the specialists from Schönheitsfarm, Acrobat and White Horse Music to create a spot all the way from concept to execution that makes full use of the new "MAXXIMUM SOUND" experience.

To visualize the crystal clear and highly differentiated sound we turned to a technique very popular in film making and translated it into the acoustic world: