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Cutting edge advertising excerpt.

cover of Cutting edge advertising excerpt.Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century

author: Jim Aitchison
Neil French
rating:
asin: 013012897X
binding: Paperback
list price: $29.99 USD
amazon price: $29.99


As a cutting edge communicator, you need to know what is happening. You need to understand the changes. You need to see how they will impact on your own creative thinking process, because they will.

Strategies and briefs

The joke goes something like this: a copywriter and an account director were visiting a client in Paris. The copywriter asked the account director how to get to the client's office, and the account director handed him a map of Europe.