Fred & Farid Shanghai Celebrates its 2nd Anniversary on the Bund

Launched in September 2012, Fred & Farid Shanghai, based in 2 buildings, 1000 m2 warehouse on the Bund and a 300 m2 production studio right in the heart of Shanghai, has today 130 employees from China, France, Philippines and UK.

 The 100% digital agency, headed by Feng Huang and Grégoire Chalopin, has already worked with 41 clients including Avène, Berluti, Cigna-Cmb, Diesel, Domyos, Enzo, Garnier, G.H.Mumm, Glamour Sales, Guerlain, Lily, Malibu, Meters/Bonwe, Milkana, Porsche, Qeelin, René Furterer, Sennheiser, Shang Xia (Hermès), Starbucks, Sogou, Suning and Vicomte A for instance.  

Within two years, Fred & Farid Shanghai has won 59 international distinctions including 43 digital awards at the most prestigious festivals, such as Cannes Lions, CLIO Awards, World Luxury Award, AME Awards, Spikes Asia, Webby Awards, ANDY Awards…

Fred & Farid Shanghai has grown up to one of the hottest agencies in Mainland China. This year, in 2014, Fred & Farid Shanghai has been ranked among the best agencies worldwide by ADWEEK.
“Founded in Paris, this agency is now considered one of the hottest shops in Mainland China, capturing the possibilities and lightning speed of business there.” ADWEEK (August 31, 2014)

The offices in Shanghai and in Paris communicate permanently through a whole wall of giant screens connected 24/7/365. Additional screens are constantly connected to all social networks for the monitoring. The agency created a digital technology named BRDG #9263, which is the distance from Shanghai to Paris by kilometers, that enhances the East and West digital media for members of FRED & FARID GROUP and WeChat became their main working tool, replacing their emails that they barely use today.

After its foundation in Paris, this foray into China marked the beginning of the international expansion of FRED & FARID GROUP.