Here's Gideon Amichay's lecture at the Eurobest earlier today, where he talks about creative consumers. I wouldn't use Lee and Dan of the suicide VW ad fame as an example of creative consumers... But then, that might be just me.
Creative Director turned CTO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen, Los Angeles and Stockholm.