Glamour-sales "Doggy Sales" a digital campaign by Fred & Farid Shanghai

Glamour-sales is a luxury e-commerce website in China, well known for its authentic luxury brands sold at a low discounted price. During the Chinese New Year which is the biggest sales holiday for e-commerce, Glamour-sales would like to find a way to stand out from all the players’ promotion competition.

Research of the existing consumers of Glamour-sales illustrated that they got the promotion information mainly from Sina Weibo. The goal was to bring 100,000+ traffic from Weibo to Glamour-sales Chinese New Year promotion pages.

To create a big buzz online, Fred & Farid Shanghai let the brand's glamorous "spokesperson" —— a dog to really post random letters on Glamour-sales’ official Sina Weibo and even change the prices on the Website itself. This immediately triggered the interests of the netizens, and drove huge traffic to the promotion pages so everybody discovered the crazy sales.

In just two days, we have generated 3million+ viewership, 22,167 reposts, 8,693 comments on Sina Weibo, and more than 150,000 visitors to the Glamour-sales Chinese New Year promotion websites. 1,500 new followers were recruited for brand's weibo account, and the total video views reached 123,000.

CREDITS:

Agency: Fred & Farid Shanghai

Brand : Glamour Sales

Title : Doggy Sales 

Executive Creative Directors: Fred & Farid

Creative Directors: Feng Huang, Gregoire Chalopin

Brand Supervisor: Vanessa Yuan

Art Director: Linh Vu

Copywriters: Aser Cao, Jana Chen

Agency Producer: Chen Wang

Account Director: Crystal Liu

Account Manager: Chan Li

Digital Planners: Liang Liao, Sen Liu