Google Pontiac and get a lot of blogs banter.

An interesting shift is going on at the end of commercials - Pontiac is asking people to "google pontiac", see
LocalZing - Local Internet Marketing

"GM seems to think that associating with such a trusted and generally unbiased brand that some of that might rub off on GM/Pontiac."

Oh so THAT'S Why they were all saying "AOL KEYWORD = X" in ads these past hundred internet years. To have a great brand to rub off on their own brand? Naaaaaah. ;)

In any case it'll be interesting to see if people will try to googlebomb the word Pontiac so that it leads to another Pontiac than the car brand Pontiac GM expects you to find when you google Pontiac.