Health-Ade Kombucha - "Thrill your gut" (2024) 30+2x15 (USA)

Health-Ade extends a warm invitation to a broader audience, encouraging them to savor the probiotic richness and irresistibly effervescent flavor of its Kombucha through the captivating "Thrill Your Gut" campaign, accentuated by the introduction of a memorable and personable "gut guy" character.

The nationwide "Thrill Your Gut" initiative, strategically launched across various platforms, encompasses a comprehensive omni-channel approach. This includes a robust paid social media presence on Instagram, Facebook, and TikTok, coupled with strategically placed digital video ads, banners, and out-of-home (OOH) displays.

It begins with these spots.

So, the 'Thrill Your Gut' campaign kicked off its party vibes in the good ol' U.S. of A. back in February 2024. This whole shindig was put together for the cool cats at Health-Ade Kombucha, and guess who's the mastermind behind it? None other than the creative wizards at Funday.

This campaign isn't your run-of-the-mill promo. It's a 360°, Digital, and Integrated media extravaganza that's all up in the mix of the Health and Soft Drinks industries. We're talking three media assets, and it's hot off the press – submitted just about 16 hours ago. Kudos to Chief Creative Officer Jared Folkmann and the Funday crew for bringing this groovy campaign to life!

Advertising Agency: Funday, Toronto, Canada
Production Company: Kiddo Films, Vancouver, Canada