Hoax of the week: Pretty Social made the fake Facebook profile pic tattoo story

Pretty Social is a Dutch company that sells bags, Ikea cabinet add-ons and other stuff with your Facebook friends avatars on them. They orchestrated this stunt, having Tattoo artist Dex Moelker put a try-out tattoo on their star. Dex spilled the beans to the Telegraaf and now Forbes reports the stunt as a hoax.

‘It is a try out tattoo, a transfer, that washes off in a couple of days,’ Moelker, who has a tattoo shop in Rotterdam, told the paper. It took a couple of hours to apply the transfer not the 30 hours the video claimed to produce the real tattoo.

The end of the video shows a "special thanks to Pretty Social" so the sender of the viral was hiding in plain sight for anyone who knows how to google the whole time.