Kidum - Yehoshua/TBWA Latest Radio Campaign: "Are You Focused?"

Like in many countries, universities in Israel require students to take S.A.T exams.

They are screening exams that are important as the grade you get on them determines which degree and course you will be admitted to study.

These exams are tough, operate under time pressure and require enormous amounts of concentration….

So to boost enrolment, we decided to remind students of how stressful these tests are by testing their focus.

Credits:

Client: Kidum

Advertising Agency: Yehoshua \ TBWA, Tel Aviv, Israel

Chief Creative Officer: Amit Stoler

Creative Directors: Zack Feldman

Copywriter: Shahar Geva

Executive Client Director: Erez Barkatz

Account Executive: Tal Tuvbin

Sound Editor: Itay Swissa

Announcer: Zvika Fohrman

Radio VO:

Narrator 1: In order to ace your S.A.Ts you've got to stay focused

Narrator 2 (reading at the same time as the first narrator):

For more details dial star twenty twenty five now.

Narrator 1: Did you focus? Kidum SAT.