80% of inmates who learn a new skill while in prison are less likely to commit a crime again after they are released. Made in Carcere is a company that works with women in prison, teaching them a skill. The challenge was convincing them to sign up for the program. Pretty cool idea from Tonic International in Dubai.
Agency: Tonic International, Dubai
Executive Creative Drirector: Cristiano Tonnarelli
Copywriter: Matteo Maggiore
Art Director: Valerio Mangiafico
Producer: Kappakom
Executive Producer: Ascanio Capparoni
Director: Serena Corvaglia
Dop: Federico Annicchiarico
Post production: Iggy Post
Edit: Marco Bonini
Colorist: Daniel Pallucca
Original Music: Stabbiolo Music - Alessandro Cristofori e Diego Perugini
Assistant Director: Giulio Cupperi
Assistant Producer: Federica Talone
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