This ad is targeted to Asian Americans.
Bully Bros. Post creative director Kiki Chansamone contributed to McDonald’s current $100 million launch of its McCafé line with a handsome spot inspired by Chinese rice paper painting. It shows a simple, line drawn human head with a coffee bean representing the two halves of the brain (which are in conflict over when to indulge in a McCafé Mocha). Live action product imagery is integrated with the rice paper animation resulting in distinctive look that is at once classic and contemporary. It is the first of three campaign spots created by Bully Bros. Post and ad agency, IW Group, currently airing for the new product.
McDONALD’S McCafé “Brain”
Advertising Agency: IW Group
Executive Creative Director: John Leewong
Creative Director: David Toyoshima
Director of Broadcast: Kathleen Yip
Senior Producer: John Author
Copywriters: Ting Lin, Susan Pak, Zosimo Quibilan
Art Director: Wonee Paek
Account Director: Flora Zhao
All footage from McDonald’s Creative Library
Original “head” art by David Toyoshima
All other art by Kiki Chansamone
Post Production: Bully Bros. Post
Visual Effects and Animation: Kiki Chansamone
Offline Editor: Pete D'Andrea
Executive Producer: Jason Forest
Producer: Gaelon Swift
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