McVities - Digestives - (2014) :30 (UK)

McVitie’s give us a mind-numbingly twee advert with puppies, corgi puppies, everywhere. Open a pack and they all crawl out, fill you with want so you grab one and then bury your face in their sweet ... fur. Ah, I see where this was going, the twee is the sweet, the sweet is the biscuit. McVitie’s are sweeet. I suppose there's worse ways to use puppies in advertising.

Client: McVitie’s
AdAgency: Grey London
Production Assistant: Jen Gillen
Producer: Thea Evely
Planner: Daniel Sherrard
Creative Director: Hollie Newton
Copywriter: Hollie Newton
Art Director: Hollie Newton
Account Director: Nicola Wardell, Kate Ilott
Media Agency: MEC
Planner: Nicola Tracey
Composer: Vince Clarke
Audio Post Production: Wave

Editor: Mark Edinoff
Edit Company: Work
Post Production / VFX
Post Production House: Framestore

Production Designer: Chris Chapman
Production Company: Smuggler
Producer: Gustav Geldenhuys
DOP: Jean Noel Mustonen
Director: Randy Krallman