Los Cabos was hit by a hurricane on September 14th, 2014. But Los Cabos is as unstoppable as ever. This spot features real life locals getting ready for the day, just like always. The resilient spirit and dedication to friendly tourism is still very much alive and well.
Client: Mexico Tourism Board
Agency: Lapiz Leo Burnett
Associate Creative Director: Travis Klausmeier
Associate Creative Director: Bruno Pieroni
EVP Managing Director: Gustavo Razzetti
VP Strategy Director: Felipe Cabrera
Strategic Planner: Isabella Villalobos
Marketing Director: Emmanuel Rey
Marketing Director: Gerardo Llanes
Marketing Coordinator: Blanca Carrera
CEO: Rodolfo Lopez Negrete
EVP CCO: Laurence Klinger
SVP ECD: Fabio Seidl
Producer: Valeria Maldini
SVP Head of Strategy: Diego Figueroa
Production Company: Believe Media
Director: Jeffrey Darling
Executive Producer: Mark O'Sullivan
Producer: Rob Newman
Post Production Company: Whitehouse Post
Sound Production Company: Earhole
Music Company: Ramblin Man
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