Midori "Say Moshi Moshi" (2015) (USA)

First Midori tried using Kim Kardashian to sell the brand. Surprisingly that didn't last long. Now Midori is back with a new campaign "Say Moshi-Moshi" which launched with an experiential event. Regular folks walked past a street-level billboard and a phone rang. If they played along and said "Moshi-Moshi," the door to the billboard opened, revealing a Midori-themed club where you could learn about the brand's history, its ingredients, and of course, sample a few. Iron Chef, Masaharu Morimoto even made an appearance. Kim Kardashian was nowhere to be found but somehow the patrons got over it.

Client: Midori
Agency: Ogilvy & Mather
Chief Creative Officer: Joe Sciarrotta
Executive Creative Director: Liz Taylor
Creative Director: Sam Spratlin
Creative Director: Luis Ramirez
Senior Art Director: Gonzalo Palavecino
Writer: Katie Rivard
Re-toucher: Eric Gann
Director of Design: Gabe Usadel
Designer: Connor Flemming
Designer: Charlotte Petertil
Producer: Annie Larimer
Print Producer: Joan Shelton
Head of Planning: Antonis Kocheilas
Planner: Ariel Meranus
Digital Strategist: Liz Caradonna
Management Supervisor: Katie Wesch
Account Executive: Sara Jacobsen
Production Partner: Unit 9
Editing Partner: Optimus