Remember back in 2000 when Philip Morris ran those nauseatingly transparent spots taking credit for the good it was doing for flood victims and battered women? And what did they get for their $100 million? Well, I don't think I'm sticking my neck out here when I say that all the allied bombers in World War 2 took less flak than PM. Now comes the tsunami. Have companies learned a lesson? For the most part, they have. The question is, have they gone too far this time?
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