MoneySupermarket - #Epicbuilder / Pole dancing builder (2015) :60 (UK)

Hot on the heels (forgive that pun) of Dave's #EpicStrut we now meet Colin, the builder. A chubby but very enthusiastic and surprisingly agile guy who uses the construction sites poles to deliver his best seductive pole dance, to the restrained cheers of office-girls in the building across the street, because he saved money and now feels #Epic. Colin struts, shakes his bootay, and even does the split (Ouch, even I can't do that!)

The 'You’re So MoneySupermarket' campaign takes its line from the movie Swingers, "You're so money", but cranks the silly up to eleven. Right now, someone is sharpening their pens to write a critique on gender-bending ideas in this and how horrible it all is, expect it in the Guardian soon.

Ad agency: Mother
Production: Biscuit
Director: Noam Churro
Post production: MPC London
Talent: Kyle McIntire KyleMcChicken