Tourism Australia today launched “Transformation”, a new advertising campaign being rolled out in 22 countries around the world. Baz Luhrmann, known for his movies Moulin Rouge and William Shakespeare’s Romeo and Juliet, was responsible for the television and cinema commercials set in New York, Shanghai and Western Australia.
Original music for the New York commercial, Billabong, was composed by Sydney composer and song writer Elliott Wheeler, from sound and music boutique Nylon Studios.
The music for the New York spot was composed and recorded within a 48 hour timeframe in early September. Film directors Baz Luhrmann and Bruce Hunt called Nylon Studios on a Friday night a month before the launch, asking for a demo to be completed by the following Monday. Elliott composed two pieces on the Saturday before recording them with a string ensemble from Sydney Symphony Orchestra on the Sunday morning.
Once the creative team had chosen one of the tracks further work included the addition of multiple layers of piano tracks to create a a signature sound for the main piano melody, and careful sound engineering and mix by Wayne Connolly. Encouraged by warm response to the soundtrack, Wheeler has written an extended version with lyrics recorded by Abby Dobson from Sydney band Leonardo’s Bride.
“We wanted to use strings, but not on such a scale that we’d be dictating to the audience what they were meant to feel, so in the end we went with a much smaller chamber ensemble. We put a lot of energy into finding a balance between the intimacy expressed in the dialogue, and the grandness seen in the cinematography.”
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The big difference between then and now is:
National Lampoon ad = PARODY. The LAW
Well, apparantly VW of the past did sue, see the
Answer Section where National Lampoon savant Mark Simonson says:
Odd.
Dab, maybe I misunderstood Simonson's quote. I read it as a lawsuit that was filed but since NatLamp got rid of the ad, it didn't go all the way. If I was wrong in that, my apologies.
... I read it as that as well, that VW did file some sort of suit (to protect their Trademark which they should do) and NatLamp did the right thing(tm) and hid the ad.
NatLamp could also have changed the whole VW thing to WV in another similar font and be in the clear, I think, since it was parody. They should have left the trademark (VW) alone in the first place.
I wonder what was on the other side of the VW-parody ad page that had to be removed as well when they razorbladed that page out of the mags. :)
Dab, that would have been the way to go, yes. Just change the VW to WV or something. I guess that would have been enough to ward off the attornies. You would think NatLamp would have thought of that. Or at least that their lawyers would have:)