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Toyota Prius -Standstill - (2005) 0:60 (USA)

Submitted by Dabitch on Mon, 02/07/2005 - 15:04.
in

Fourth Quarter

a.k.a: Power to Move Forward

Ad Agency: Saatchi & Saatchi, Los Angeles

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Submitted by sackofhammers on Wed, 02/23/2005 - 00:10.

it's not quite honda's 'cog' but still an arresting, startlingly simple spot. you get it the second they tell you what it's about, but it keeps you thinking a long time. unlike 'cog', however, it doesn't go to the heart of the brand: toyota isn't the brand that people look to for quantum leaps in the nature of transportation. they're fast followers. honda introduced the insight a year before the prius.