BBH London creates another controversial Barnado's campaign. Remember the feeding baby cochroaches, methylated spirits and dirty syringes campaign in 2003?
From The Mirror:
More than 300 viewers have complained about a Barnardo's advert showing a father repeatedly slapping his daughter around the head.
The Advertising Standards Authority expects further complaints and says it is one of the 10 most reported ads this year - despite only being on air for two weeks. The ASA said: "People find the graphic violence very distressing. We have launched a formal investigation, looking into taste and decency guidelines."
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Never saw the press ads but this is a commercial that has stuck with me since I first saw it in London. Its "Delicatessen" style filming mixed with the uncompromising message makes for an unforgettable image ad. Talk about knowing your target group! (And not giving a toss about the rest).