The Flags: Meet the world.
Submitted by Dabitch on Sat, 05/14/2005 - 10:37.
Icaro Doria, a 25 year young Brazilian who works for the magazine Grande Reportagem in Lisbon via FCB Publicidade (*the ad agency) created this poster campaign of flags together with Luis Silva Dias, Joso Roque and Andrea Vallenti.
The flag-campaign is for Revista Grande Reportagem, and the idea is to 'bring across concept that the magazine offers profound journalism about topics of real importance to the world of today.'
The flags have hit a nerve as they've circled the earth once or twice already in chain letter emails even though they were only intended to be a poster campaign, won a well deserved gold at the One Show, and over at Brazilian artist .net they have a short email chat with Icaro Doria.
Update, a slight change, just adding the * and making it clear that FCB Publicidade is an advertising agency in Lisbon (a good and quite famous one at that) seemed necessary as this post about the flag-ads for Grande Reportagem (Portugals "TIME" magazine) has been all over the web described as anything but an ad campaign.
It's either "art" or a "political statement" and it's even (gasp!) been fictitiously nominated as "an entry for contention in the Nobel Prize of Political Marketing." (see here).
Well, kids, if it's on Adland you can be damn sure it ain't nothing but a good old fashioned ad campaign. ;)
Grande Reportagem is the client, Icaro Doria is one of the creatives and FCB is the ad agency.
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If anyone wants to see the "man on the street" regular joe punters reactions to this campaign have a look at the little chat over at Metafilter where they seem convinced that this is some artist project rather than the ad campaign for the Portuguese version of TIME that is is. Heh.
I found the person who claimed they counted the pixels in the image rather amusing. They sure are being extremely nitpicky and way over analytical.
I like the ads. I think they work.
reminded me of a few clients I've had to be honest. Why count pixels when that wasn't even the point? *shrug*
Brilliant campaign. Doesn't matter if the 'figures' are accurate or not. The point is made.
Wish I'd done it.
One campaign. One shot. Congrats Icaro (and Joso Roque). Curiosly I've met Icaro 3 years ago at Leo Burnett Lisbon and then TBWALisbon, before he moved to FCB Lisbon last year (he then moved back again to FCB S. Paulo). He's a young ambitious creative with great talent. Congrats again, 2005 will be his year. PS:: By the way, he won the Young Creatives 2005 in Brazil, therefore will be at Cannes this year.
Good! Then he'll give some of the mediocre teams that I know are going there some stuff competition. ;)
Hidden�, you've met this guy? I suspected that you might have... What a small little world it is after all, this little adland of ours. ;)