November's best newspaper ad, says NWA
Submitted by Dabitch on Thu, 12/08/2005 - 14:47.
This months NWA judge Euro RSCG's UK Director of Creativity, Gerry Moira, said about the winning ad:
"There's something joyously irreverent about this ad - the pastiche of the royal commemorative plates, the depiction of Margaret as a playgirl Princess - there's lots to enjoy.
The attention to detail, from the furry handcuffs to the Union Jack thong, is creative and eye-catching and underlines the cheekiness that permeates the whole execution. And it really worked - I actually watched the programme."
Read more to see the ad, you know you want to.
The winning ad, created by Art Directors Alice Tonge & Ben Stafford, Copywriter Chris Harris and Creative Director Tom Tagholm at Channel4's inhouse agency.
One of the runners up, for Land Rover, created at Rainey Kelly Campbell Roalfe/Y & R by Art Director Dave Godfree, Copywriter Mark Waldron and Creative Director Mark Roalfe.
Apart from the fame and glory, winners are competing for a nice cool £25,000 if they win the Grand Prize in January 2006, or £5,000 for best use of craft skills, including typography, copywriting and art direction.
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Hats off to the Land Rover team. That ad is cool.
I love it even more as there's no metal in the visual.
yeah i hate metal.