Jobsintown ad campaign on machines
Possible Cannes winner? The "Jobbörse" jobsintown.de, with the help of Scholz & Friends, Berlin, chose to reach out to their target market by adding x-ray vision to common machines in the cityscape. If you think your job sucks, think about the poor gal pouring coffee inside the vending machine... ;)
read more to see the rest of the campaign.

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Fun idea.
The moronic exclamation points really knock these brilliant ideas down a few dozen notches on the smart scale! It's true! Really!
Thank god! I thought it was just me! Honestly!
(now read that without exclamation points)
Only half of them have exclamation points, it's like the copywriter couldn't make up their mind!