Anheuser Busch in Super Bowl through 2012
Seems that Anheuser Busch is set for the next six years as the exclusive alcohol advertiser for the Super Bowl. Back in March the company secured exclusivity for 2007, 2008, 2010 and 2011. Today they closed the gaps to maintain their "position of power" through 2012.
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Wonder if that'll affect Miller Lite's "Referees" campaign...